"Popular" brand of stationery industry thinking - stationery, office supplies - office supplies industry
Background: a land of popular Express China's economy is constantly moving forward, the market economy to the world's most populous market surging, a variety of foreign brands, earth brand of leading the trend in all walks of life. However, the industry, to attract attention and the limelight mainly the following industries: automotive, mobile phones, household appliances, retail, real estate, IT, telecommunications, fast moving consumer goods, clothing, media, entertainment and even health care products, etc. These are the so-called "hot" industry.
However, some "hot" industry has experienced in the cusp of being impetuous on Taixidabei baptism. Chinese mobile phone industry as an example: 2003? 2004, just two years, the domestic mobile phone through a roller coaster-like ups and downs. 2003 market share of domestic mobile phone, once as high as 55%, accounting for more than half of the domestic mobile phone market, country, also born such as Wan Jianming, the man of the hour, 1:00 fame; but by 2004 this situation was reversed, after further localization of foreign brands in the first pack after re-old mountains and rivers, domestic mobile phone market share has steadily declined in September had fallen to 48.7%, Bird, TCL, Amoi and other brand sales revenues and profits are falling sharply, easy to brand the United States is sadly out of some man of the hour also quietly curtain call ... ... inventory in 2005, this trend has been exacerbated, Kejian, Soutec and other phone companies have fallen into financial straits strand breaks. For a time, domestic mobile phone can be described as Ai Hong everywhere. The reason, in addition to the lack of core technology, the brand lost to foreign brands operating level of attainment, the one thing is not to be ignored, that is, the impetuous industry as a whole mentality to enable enterprises to strategic error prone.
For the stationery industry practitioners who, unfortunately, this is a "popular" industry? A very low degree of social concern the industry, in addition to the industry, almost fails to pique the attention of any person, including daily must using the stationery of the end consumer, and the like to create and chase "hot spots" of the mass media. Stationery industry in the community seems a forgotten corner. But from another perspective, this is a blessing in the Chinese general impulsive current market environment, the stationery industry, the "popular", however, a good thing ---- too few impetuous, have become more calm, so that the industry overall fairly steadily, step by step forward. Even if the occasional manufacturer bankruptcy cases (such as a pen manufacturer in Guangzhou), its influence is not enough to shake the confidence of industry professionals. Therefore, in the "popular" under the cloak of external capital investment gradually discovered the value of the industry prepared to enter the time, is still more sensible and prudent, and not as some "hot" industry so easily lead to blind investment impulse ( such as household electrical appliance enterprises repairer boom).
Research on the industry of Mr. Chen Jia deep that the generalized "stationery" includes the following categories: document processing products ( Folder Etc.) OA equipment ( Fax machine Etc.) Writing Supplies (Pen), the book category (laptop, etc.) Desktop Products (Stapler, etc.), financial products (books, etc.), teaching supplies (white board, chalk, etc.), school supplies ( Writing case Etc.), office supplies (printer paper, cartridges, etc.). According to Mr. Chen's view, 2003, the country's general stationery market capacity has reached 150 billion yuan (including OA equipment), of which only the document processing supplies (folders, etc.) reached 135 billion! Moreover, in recent years, sales of stationery industry maintained a growth rate of 15%! Although these data not been verified, but popular enough to show that the appearance of the stationery industry is a tempting cake! Like a frozen river, flat as a mirror of the ice is rough gush!
Capital's pursuit of profit determines where there is investment value, where the flow of capital to the law on. Enormous business opportunities in China stationery industry has actually attracted a lot of line outside the capital and foreign investment, the key focus areas in channels, such as the World Office Supplies Retail giant OFFICEDEPOT (500 ranked 459), OFFICE1, have been through joint ventures in China into the circulation, Staples (world ranked 427, 500) also route through a strong network of local distributors OA365 involved in the Chinese market. Domestic capital not to be left office in addition to the original partners, Ou Mate, nearly two-year projects such as the continuing mushrooming, For example, a prominent FMCG industry spent in 2004, founded the Guangzhou Cooperation Office (officebox) office supplies supermarkets, stationery fully into circulation; Also in Guangzhou, the other with strong industry background of the project (Garden of Friendship office supplies) are brewing and will soon emerge. Because the current in the market cultivation stage, a number of projects earnings of less than ideal, or even still a loss, but when you have access to Shanghai Hongqiao airport road, to see billboards OA365 pressing momentum when, you may not doubt, in the near future, China will be a circulation of office supplies such as "B & Q", "GOME", "Su Ning," and other industry-specific leadership position in the chain of retail giant!
The industry "cold" it? The answer will be negative. As practitioners, we do not have surface-based industry, the "popular" and discouraged, because in this era of shrinking profits, in this era of mobile phones sold as Chinese cabbage, at least we have a decent room to grow, it can be said that this is a popular the hot land.
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